Sushi and Surprises at Fortune Centre: A Hidden Foodie Adventure
Sometimes the most unassuming buildings hide the best meals. Fortune Centre, tucked between Bugis and Bencoolen, is one such place. Step inside and you will find a surprising variety of food, from humble vegetarian classics to cozy izakayas and small sushi counters. During my visit, I discovered that this red-brick building is more than just a mall; it is a food lover’s playground.
I went in curious and left impressed, discovering spots I could see myself returning to again and again. For sushi lovers, there are intimate counters where fresh nigiri and sashimi shine alongside local favourites.
If you want to explore more hidden foodie spots and Singapore eats, check out https://eatplaystay.com.sg/.
Ambience & Setting
Fortune Centre has a low-key charm. The ground floor is lined with vegetarian stalls, many influenced by nearby temples, while the upper floors host small eateries, izakayas, and sushi counters.
The vibe is casual and relaxed. You will not find bright, flashy signage or crowds of tourists, just locals, students, and curious foodies wandering from one floor to the next. Stairs, lifts, and narrow corridors encourage exploration, and every corner feels like a small discovery.
Menu Highlights
The food at Fortune Centre is eclectic. Here are a few standout spots:
Tracy Juice Culture – Vegetarian udon and curry noodles, often paired with fresh fruit juices.
Mama Patisserie – Soft buns and savoury pastries, perfect for a quick snack or tea break.
A9 Noodle Dumpling – Hearty noodles and handmade dumplings, including chive pork and beef mala soup noodles.
Wawa Lala Bee Hoon – Fresh clam broth noodles and sambal clam rice for seafood lovers.
Ume San 100 – Hidden umeshu bar with a surprising range of plum wines, paired with small bites like mentaiko gyoza.
Fortune Sushi Counter – A small Japanese stall serving nigiri, maki rolls, and fresh sashimi, perfect for a quick sushi fix without the crowds.
From casual bowls to sushi and specialty drinks, each floor has something unique to offer.
Customer Experience
Dining here feels personal. Service is simple and friendly. Many vendors will chat about their dishes if you ask, which makes the food feel approachable.
For sushi lovers, sitting at a counter and watching the chef prepare nigiri is a treat. You can linger over a sushi platter, then wander to a bakery or a noodle stall upstairs, exploring the full spectrum of Fortune Centre’s offerings.
Strengths
Wide variety of food in one building
Affordable and approachable prices
Quiet, relaxed atmosphere
Mix of vegetarian, local, sushi, and international options
Hidden bars and izakayas for evening meals
Weaknesses
Some upper floors can be hard to find
Not ideal for large groups
Limited seating at smaller eateries
Final Verdict
Fortune Centre proves that some of Singapore’s best food experiences do not need fancy façades or Michelin stars. It is a hidden gem for anyone looking to explore local vegetarian classics, hearty noodle bowls, intimate izakayas, and even sushi counters where nigiri and sashimi are fresh and approachable. Whether you are a first-timer or a returning foodie, there is always something new to discover in this quirky, understated building.
If you are curious to explore more sushi options in Singapore, I also recommend checking out my full review of Sushi Zushi in Singapore, including their Funan and Westgate outlets.
Practical Information
Address: 190 Middle Road, Singapore 188979
Getting There: 10 minutes’ walk from Bugis MRT; also accessible from Bencoolen and Rochor
Best Times to Visit: Weekday afternoons for lighter crowds, evenings for izakayas and sushi counters

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